Big Data

The term “Big Data” has many defin­itions, most recently the term is used to describe business intel­ligence use cases which allow organi­zations to better understand their customers.  In the past the high cost of data warehousing limited the scope of business analytics  — sifting through very large data sets was cost prohibitive. Users, unable to afford these costs, were unable to make business advantage of the infor­mation — the data often was not even collected.  Recently the use of tools such as Hadoop (MapReduce) changes the cost equation enabling organi­zations to learn more from the infor­mation that’s available to them.  The emergence of Big Data tools has created a new category of business intel­ligence appli­cations and holds exciting promise for the future.

Check out our overview of Big Data

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