And speak­ing of the per­sonal cloud, at this week’s Apple’s WWDC Steve Jobs intro­duced iCloud — effec­tively remov­ing your PC from being the cen­ter of your con­tent and putting every­thing in the cloud. Make a change in your cal­en­dar on your iPhone. The change auto­mat­i­cally gets pushed up to the cloud and then down­loaded to the appro­pri­ate devices (he even demoed a shared cal­en­dar where every­one gets synched from the cloud). At the core is a com­pletely re-written ver­sion of Mobile Me with three main apps — Mail, Con­tacts and Cal­en­dar. What’s more, the pric­ing goes from an annual $99 ser­vice fee to FREE. With Apple’s back­ing, the per­sonal cloud may become a real­ity much faster than the other three cloud types. Apple defines the con­sumer side and Cit­rix (and maybe oth­ers later on?) define the inter­con­nec­tion between the per­sonal cloud and IT. Data now moves into the per­sonal cloud where it can be synched, the PC becomes just another device with which to synch and automag­i­cally it all works.