Getting It Right The First Time

Book CoverWhether your business is micro-processors or airplane manufac­turing, it will live or die by the degree to which you can anticipate demand for your products and services.  In Getting It Right the First Time, we show that the most successful businesses will be those that accurately predict market conditions–especially the market changes that will occur within the crucial 18-to-36-month innovation window.  Or, to paraphrase the advice hockey superstar Wayne Gretzky received from his father: “Skate to where the puck is going to be, not to where it is.”

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