Market Opportunity Analysis — MOA

It’s important to understand the potential impact that a new disruptive technology might have on the market.  The role of the Market Oppor­tunity Analysis (MOA) is to help guide the process of better under­standing of the most important market segments, how fast the oppor­tunity is growing, what are the key sustainable differ­en­ti­ations and why are these important.  Finally, the purpose of the MOA is to, on one hand, describe the key value propo­sitions and to profile the most important use cases and how best to acquire customers.

We have prepared the following template which describes the MOA process and how it outlines the factors for successfully growing market share.  Our IRG MOA PowerPoint takes you through the key steps for learning about emerging market oppor­tu­nities and using that learning to influence strategic decision making. IRG’s Market Oppor­tunity Analysis Overview


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