Expert Interviews

Expert Interviews

IRG uses a combi­nation of “Expert Interviews” and an in-depth under­standing of the technology to understand rapidly changing markets. In the very early stages only a few people understand the potential impact a new product might have within a category (we call these people “Experts” because they understand the technology as well as the business justi­fi­cation which can drive adoption. Our “secret sauce” involves identifying key individuals who have experience with the technology and discussions with these experts to understand the demand drivers and obstacles.

 

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