IRG Press Release – Branch Office



John Katsaros
Internet Research Group
(650) 949-3256


Internet Research Group Updates Key Research Into
The Branch Office Information Technology Market

Los Altos, Calif., September 15, 2005 – Internet Research Group (IRG) today announced the release of its updated report on the branch office IT market landscape.

“Enterprises care more and more about their branch office because that’s where they meet their customers,” noted John Katsaros, co-founder of IRG. “And re-engineering the computing and communications technology for the branch is a key ongoing challenge in enterprise IT deployment. An enterprise needs to assure excellent application service to the branch office while at the same time simplifying and cost-reducing IT. Satisfying these two apparently conflicting goals creates the energy in these exciting markets.”

This new study, titled The 2005 Branch Office IT Market Landscape Report, details the applications, technologies and market segments that matter most as enterprises re-configure their branch office networks. The focus on this study is the identification of the market segments that operate the majority of the branch offices in the US and the overall IT spending motivations across these market segments.

This evolving category of products and services—what IRG calls the Branch Office Subsystems Market—is one of the most lucrative future networking markets. There are approximately 5.7 million businesses in the US employing 112 million people at 7.2 million locations. This translates to roughly 1.5 million remote offices, mostly operated by large companies.

A perspective for this study can be downloaded by clicking here.

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About Internet Research Group

The Internet Research Group (IRG) provides market research and market strategy services to product and service vendors. IRG services combine the formidable and unique experience and perspective of the two principals: John Katsaros and Peter Christy, each an experienced industry veteran. The overarching mission of IRG is to help clients make faster and better decisions about product strategy, market entry, and market development. Katsaros and Christy published a book on high tech business strategy Getting It Right the First Time – Praeger, 2005.

Editor’s note: Peter Christy is available to provide background discussion, quotes or references for articles related to network infrastructure and security.

Peter Christy, principal
Internet Research Group
(650) 559-2222 ext 301

John Katsaros, president
Internet Research Group
(650) 949-3256

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