IRG Press Release – Riverbed Atlas



John Katsaros
Internet Research Group
(650) 949-3256


Internet Research Group Publishes Research
Study On Riverbed Atlas

Los Altos, CA – October 22, 2008 – Internet Research Group (IRG) today announced the release of its latest report on technology infrastructure, “Riverbed Atlas: An IRG Overview.” Last month Riverbed Technology (Nasdaq:RVBD) outlined its vision for entering the storage market with the announcement of the Atlas appliance family that leverages Riverbed’s SDR data reduction technology developed for its successful Steelhead WAN optimization product family. This new research report analyzes Riverbed’s Atlas strategy, opportunity and challenges over the short and long term.

“Riverbed’s innovative Atlas offering is at the same time a natural evolution from their successful WAN optimization product and a very bold new direction for the company,” noted Peter Christy, co-founder of IRG. “Storage has traditionally been a very difficult market for new market entrants to crack because of enterprise storage managers’ understandable reticence to depend on a new company for critical data assets. Time will tell how Riverbed will fare, but the offering is certainly worth watching.”

This new report – “Riverbed Atlas: An IRG Overview” – looks at the initial planned release of Atlas, the Atlas market opportunity and what might come beyond as the product family evolves.

Vendors directly impacted by Riverbed’s Atlas offering include: Blue Coat, Cisco, Citrix, Data Domain, EMC, Expand, Gear6, HP, Hitachi, IBM, Juniper Networks, Microsoft, NetApp, Silver Peak and Symantec.

You can download a table of contents for this study by clicking here.

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About Internet Research Group

The Internet Research Group (IRG) provides market research and market strategy services to product and service vendors. IRG services combine the formidable and unique experience and perspective of the two principals: John Katsaros and Peter Christy, each an experienced industry veteran. The overarching mission of IRG is to help clients make faster and better decisions about product strategy, market entry, and market development. Katsaros and Christy published a book on high tech business strategy Getting It Right the First Time – Praeger, 2005.

Editor’s note: Peter Christy is available to provide background discussion, quotes or references for articles related to network infrastructure and security.

Peter Christy, principal
Internet Research Group
(650) 559-2222 ext 301

John Katsaros, president
Internet Research Group
(650) 949-3256

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