IRG Press Release

FOR IMMEDIATE RELEASE

Contact:

John Katsaros
Internet Research Group
(650) 949-3256
jkatsaros@irg-intl.com

 

Internet Research Group Publishes Research Study
On Surviving the Recession

Los Altos, CA – January 23, 2008 – Internet Research Group (IRG) today announced the release of its latest report on the business of technology infrastructure, “Surviving This Recession – Strategies to Gain Market Share During the Recession.” Information Technology infrastructure companies are not immune from today’s economic conditions. Many IT infrastructure executives are wondering what 2009 has in store for their companies. During the depression, Charles Kettering, the inventor of the electric car-starter, founder of Delco and head of GM’s research labs to 1947 had this advice for businesses, “I believe business will come back when we get some products that people want to buy.”

In this new report, IRG looks at ways IT infrastructure organizations can align their marketing and sales strategies to make the most of market conditions. “This recession may be an opportunity to put you in the position to gain market share,” noted John Katsaros, co-founder of IRG. “During difficult economic periods, companies often stumble and cut back when in fact they should be re-aligning their positioning and investing in strategies which can increase market share.”

This report presents twelve strategies for winning market share during difficult economic periods.

You can download a table of contents for this study by clicking here.

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About Internet Research Group

The Internet Research Group (IRG) provides market research and market strategy services to product and service vendors. IRG services combine the formidable and unique experience and perspective of the two principals: John Katsaros and Peter Christy, each an experienced industry veteran. The overarching mission of IRG is to help clients make faster and better decisions about product strategy, market entry, and market development. Katsaros and Christy published a book on high tech business strategy Getting It Right the First Time – Praeger, 2005.

Editor’s note: Peter Christy is available to provide background discussion, quotes or references for articles related to network infrastructure and security.

Peter Christy, principal
Internet Research Group
(650) 559-2222 ext 301
pchristy@irg-intl.com

John Katsaros, president
Internet Research Group
(650) 949-3256
jkatsaros@irg-intl.com

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