IRG Press Release



John Katsaros
Internet Research Group
(650) 949-3256


Internet Research Group Publishes Research
Study of the Branch Office Information Technology Market

Los Altos, CA – March 16, 2010 – Internet Research Group (IRG) today announced the release of its latest report on the branch office market, “The 2010 Branch Office IT Market Landscape Report”.

“Branch offices are the core of most businesses ― it’s where companies of all sizes meet their customers,” noted John Katsaros, co-founder of IRG. “And today branch office information technology is more important than ever. Meeting the needs of branch office users is not easy as enterprises rely heavily on their networking and computing infrastructures to satisfy the instant expectations of today’s consumers. Application performance at the branch is important. Enterprises need to assure excellent application service to the branch office while at the same time simplifying and cost-reducing IT.”

“The 2008 Branch Office IT Market Landscape Report” describes US branch office distribution. The focus on this study is the identification of the market segments that operate the majority of the branch offices in the US and the overall IT spending motivations across these market segments. The study includes estimates of IT spending, WAN broadband utilization and bandwidth requirements across branch offices.

This evolving category of products and services ― what IRG calls the Branch Office Subsystems Market ― is one of the most lucrative IT infrastructure markets. Companies like Akamai, Cisco, Citrix, Expand Networks, Juniper, Riverbed and STRATACACHE provide networking infrastructure and connectivity for improving branch office operations.

The study is available now. You can download a table of contents for this study by clicking here.

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About Internet Research Group

The Internet Research Group (IRG) provides market research and market strategy services to product and service vendors. IRG services combine the formidable and unique experience and perspective of the two principals: John Katsaros and Peter Christy, each an experienced industry veteran. The overarching mission of IRG is to help clients make faster and better decisions about product strategy, market entry, and market development. Katsaros and Christy published a book on high tech business strategy Getting It Right the First Time – Praeger, 2005.

Editor’s note: Peter Christy is available to provide background discussion, quotes or references for articles related to network infrastructure and security.

Peter Christy, principal
Internet Research Group
(650) 559-2222 ext 301

John Katsaros, president
Internet Research Group
(650) 949-3256

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