The Internet Research Group is available for consulting engagements. Our “typical” custom research consulting assignment starts with a question important to the outcome of a product or service. IRG’s custom research role is to use its expert interviewing process to better understand the possible answers to the strategic question along with the market implications.
The most popular consulting engagement is our Market Opportunity Analysis — MOA. The MOA is designed to analyze changes that are happening in important market segments to determine how customer demand will change as the market evolves. The ability to understand changing market conditions opens business opportunities ahead of competitors.