Are You About to Enter into a Disruptive or Emerging Market?
A disruptive market is one where traditional market research (competitor numbers, surveys, focus groups) don’t work. Under such circumstances most ventures build the product and then try to sell it and learn from the experience.
We think you can do much better through the use of methods based on finding and listening to subject matter experts (in fact we wrote a book on the subject).
If you’re about to kick off an effort that will lead you into such a market, please contact us and let us tell you about our Market Opportunity Analysis Services.